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FREE RESTAURANT MARKETING BUDGET PLANNER

How Much Should Your Restaurant Spend on Marketing, and on What?

Start with what you can afford. Enter your monthly sales and what you spend now, and get a budget, where the money goes and your first 3 moves.

Plan My Budget
  • Free
  • No email
  • About 2 minutes
  • Stays on your device
A restaurant owner at the counter checking orders on a tabletExample
Example
PandaPath MediaRestaurant Marketing
Budget Plan

Full-Service · Get More Customers

Your Plan for $800 a Month

About $27 a day · 2% of monthly sales

  1. 1Run ads to people nearby$533/mo
  2. 2Fix your Google listing$267/mo
  3. 3Post short videos every weekIn-house

THE PLANNER

Four Questions. One Plan.

Change any answer and the plan updates. Nothing is sent anywhere.

1Your restaurant
2Your main goal
3Your brand today
4Try a budget

Percent of monthly sales. These are examples to compare, not a recommendation.

Start small. Raise it once something works. Even $0 gives you a plan.

More about your restaurant (optional)
PandaPath Media

Restaurant Marketing Budget Plan

Full-Service · Get More Customers · monthly sales $40,000

Your Plan for $800 a Month

About $27 a day · 2% of monthly sales · $400 more than now

Your first 3 moves

    Where the money goes

      A planning guide, not a quote. Confirm scope and costs before you buy.

      Will it pay for itself? (optional)

      Add your margin to see how many extra orders would cover the increase.

      Send It to PandaPath

      Sending opens the Growth Assessment with your plan attached. You choose what to send.

      YOUR FIRST MOVES, UP CLOSE

      What Your First 3 Moves Look Like.

      Examples of the real work behind your plan, and what to do this week. Change your answers and these change too.

      1. Example
        YR
        yourrestaurantSponsored
        A plate of Korean fried chicken
        Order Now

        yourrestaurant Lunch special, Tuesday to Thursday. Two miles from you.

        Audience Within 3 miles · Tue–Thu, 11 AM–2 PM

        1$533/mo

        Run ads to people nearby

        This week

        • Pick one dish or offer to show
        • Reach people within a few miles
        • Run it on your slowest days first
      2. Example
        restaurants near me
        Grilled beef and kimchi on a table grillGuests sharing dishes at a tableA bright dining room at lunch
        Your Restaurant

        4.6 · Korean · $$

        Open · Closes 10 PM Hours updated

        DirectionsCallOrder onlineMenu

        2$267/mo

        Fix your Google listing

        This week

        • Check hours, phone and address
        • Add the menu and order links
        • Upload five recent photos
      3. Example
        YR
        yourrestaurantHand-pulled noodles, made in front of you.
        ReelsPostsTagged
        Noodles lifted from a bowlA Korean barbecue spreadA drink being poured at the barChefs plating a dishSkewers and drinks on a tableRoast duck being carved

        3In-house

        Post short videos every week

        This week

        • Film on a phone during prep
        • Keep each video under 20 seconds
        • Post three times a week

      WHAT THIS COULD LOOK LIKE

      Real Work for Your Goal.

      Three Growth Stories for “Get More Customers”. Change your goal and these change too. All Growth Stories

      FAQ

      Before You Plan.

      Is it really free?

      Yes. No email, no account and no call. Use it as often as you like.

      What if I can only spend a little?

      Start there. Choose Custom and enter a small amount, even $0. The plan then shows what your team can do in-house, like fixing your Google listing and replying to reviews. Raise the budget once something works.

      Where do the numbers come from?

      The mix comes from how we plan budgets for restaurants with your goal and brand stage. It is a starting point, not an industry average and not a quote.

      Why don’t you tell me the right percent?

      Because it depends on your margins, your market and what you want this year. Try a few budgets and compare what each one lets you do.

      Do you save my numbers?

      No. Everything stays in this browser tab. If you download the plan, the PDF is made on your device.

      What is margin per order?

      What you keep from an average order after food, packaging, fees and extra labor. It is not your profit. Leave it blank if you don’t know it.

      What does the Growth Assessment include?

      A first conversation and a look at your listing, ads and content, with what we would fix first. A full plan and pricing come later, only if we are a fit.

      NEXT STEP

      Want a Second Pair of Eyes on Your Plan?

      We look at your listing, your ads and your content, and tell you what to fix first.

      Get Your Growth AssessmentNo cost. No obligation.
      1. 1
        We review

        Your restaurant and the marketing you do today.

      2. 2
        We recommend

        What to fix first and a budget that fits.

      3. 3
        We plan

        The work, the timeline and the next steps.