PandaPath
- Brief, shot list and scripts
- Books the local crew
- Checks every shot against the plan
PHOTOGRAPHY & VIDEO
Make Every Shot Count.
We plan the shoot from your brand, write the video scripts, and line up the day with your photographer and store manager. You get files ready for every channel.
Shot list · Seoul FireTue · 2:00–5:30 PMExample
- Grilled meat, close-up4:5
- Grill detail, slow motion9:16
- Cocktail garnish, close-up9:16
- Dining room before doors open16:9
- Owner at the grill4:5
Shot 3 of 18
Selectsreviewed on set
WHY IT MATTERS
People See Your Food Before They Taste It.
On Google Maps, a delivery app or Instagram, the photo makes the first impression. A dark phone shot can sell your best dish short.
Menus with item photos saw up to 44% higher monthly sales.
DoorDash for Merchants46% of Gen Z diners say food photos influence whether they try a new restaurant.
DoorDash for Merchants
Popular itemsDelivery · 25–35 min
- Spicy beef hot potBroth, sliced ribeye, greens$28
- Garlic noodlesHouse noodles, chili crisp$14No photo
- Roast duck wrapsPancakes, scallion, hoisin$24
Which one would you order?
BEFORE THE SHOOT
It Starts With Your Brand, Not the Camera.
We turn your brand and this season's goals into a brief, a shot list and short video scripts. You approve them, and everyone arrives knowing what we need.
Creative briefSeoul Fire · Fall
- Goal
- Fill Tuesday–Thursday tables
- Mood
- Smoky, warm, late night
- Must-haves
- Grilled meat, shared plates, cocktail garnish, evening storefront
- Brand
- Ink black, chili red, hand-lettered menu
- Runs on
- Instagram, Google profile, delivery menu
Shot list18 shots · 4 videos
| Shot | Format | For | Needs |
|---|---|---|---|
| Grilled meat, close-up | 4:5 | Instagram, menu | Kitchen |
| Grill detail, slow motion | 9:16 | Reels | Grill cook |
| Banchan spread | 1:1 | Delivery app | Kitchen |
| Dining room, doors closed | 16:9 | Website | Manager |
| Owner at the grill | 4:5 | Google profile | Owner |
Video script · Reel 112 seconds · 9:16
- 0–2sTuesday night?
Meat lifted from the grill
- 2–5sMade to share
Chopsticks lift a bite above the spread
- 5–8sA finishing touch
Citrus twist over a cocktail
8–12sBook on GoogleWarm restaurant windows at dusk
Sound: grill sizzle up front, music after 2sCTA: Book on Google
SHOOT DAY
One Afternoon. Everyone Knows Their Part.
We book a local photographer or videographer, send them the plan, and set the timing with your store manager so the kitchen keeps moving.
Call sheetSeoul Fire · Tue
Crew arrives, lights set in the dining room
PhotographerHero dishes plated one at a time
Kitchen · ManagerSpace and details, doors still closed
PhotographerStaff and owner portraits
ManagerVideo: grill, pour, table
Videographer · Grill cookSelects checked against the shot list
PandaPathWrap before the dinner rush
Everyone
Photographer & videographer
- Lighting and camera
- Editing and color
- Files to our specs
Your store manager
- Dish timing with the kitchen
- Staff who appear on camera
- A quiet window before service
WHAT WE SHOOT
Food, Space, People and Motion.
Four things that make someone pick your place over the one next door.
Signature dishes, drinks and the details that make people hungry.
Your room, your street and what it feels like to walk in.
The cooks, staff and owners customers come back for.
Reels, stories and short clips with sound, steam and movement.
WHAT YOU GET
Files Sorted by Where They Go.
Usually within 72 hours. Every file is cropped and named for the place it will run, and the originals are yours too.
Shared folder › Seoul Fire › Fall shoot
Example- Delivery apps1:1
- Social posts4:5
- Reels & stories9:16
- Website16:9
- Google profile4:3
- Adssafe zones
18 of 18 shots deliveredDelivered in 72 hours · originals included · yours to keep
ONE SHOOT, EVERY CHANNEL
One Shoot. More Ways to Show Up.
The same photo, cropped and sized for each place it runs.
Posting, ads and website updates are separate services: Social Media, Paid Media and Website Design.
seoulfire···
♡ ◯ ➤
seoulfire A table full of favorites.
Tuesday night?
seoulfireBook on Google
See photosSeoul FireKorean dining · Open until 11 PM
DirectionsCallReserve
SEOUL FIREMenuVisitReserve
Good food.
Better together.
Rice & side dishesRice, egg and a selection of side dishes$42
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Your weeknight table is waiting.
FAQ
Frequently Asked Questions
What does a shoot include?
Planning (brief, shot list and video scripts), booking a local photographer or videographer, coordinating the day with your manager, editing, and files cropped for each channel.
Who takes the photos and video?
Local professional photographers and videographers we work with. We brief them, send the shot list and scripts, and check the results against the plan.
Do you shoot in my city?
We confirm a local crew for your area before we book anything. If we can’t cover your location, we’ll tell you up front.
What does my team need to prepare?
The dishes on the shot list, ready to plate one at a time, clean tables, the staff who will be on camera, and a quiet window before service. We send a timed plan before the shoot.
Do you write the video scripts?
Yes. Each video gets a short script with the shots in order, on-screen text and the call to action. You approve it before the shoot.
Can you shoot for delivery apps and Google?
Yes. We plan square and landscape crops for delivery menus and your Google Business Profile alongside the social formats.
How soon do we get the files?
Usually within 72 hours after the shoot, sorted into folders by where each file will be used.
Who owns the photos and video?
You do. You get the edited files and the originals, and you can use them anywhere: social posts, ads, your website, menus and delivery apps.
How many photos and videos will we get?
It depends on the shot list and on the day itself: how many dishes the kitchen can plate, how much time the room is free, who is available on camera. We agree the shot list with you first and plan the day to cover it.
Do you post the content or run ads with it?
Not as part of the shoot. Posting, ads and website updates are separate services we can add.
How much does a shoot cost?
It’s quoted by scope: how many dishes and videos, how many locations and how long on site. Start with a Growth Assessment and we’ll recommend what to shoot first.
Your Food Deserves Better Than a Dark Phone Shot.
Tell us about your business. We'll help you find your next opportunity for growth.
Free consultation included. No obligation.