EMAIL & SMS MARKETING
Turn First Visits Into Regulars.
Email campaigns, automations and text messages that give customers a reason to come back. Planned, written and designed for you, in English, Chinese or both.
- Restaurants
- Spas & salons
- Clinics
- Plum HousenowDumplings are back this weekendSave a table for Saturday dim sum. Reply to book.
- Plum House2mYour birthday calls for dessertCelebrate with us this month. A treat is on us.
- 梅舍 Plum House刚刚本周末饺子回归周六早茶给您留位吗？回复即可预订。
- 梅舍 Plum House2 分钟前生日月，甜品我们请本月来庆祝，送您一份甜品。
WHY IT MATTERS
Your List. No Algorithm.
Social reach goes up and down. Delivery apps keep the customer data. Email and text reach people who asked to hear from you, on a list you own.
- You own itYour list and your account stay yours, even if you change agencies or platforms.
- They already like youEvery contact has visited, ordered or signed up. Warm, not cold.
- It costs little to sendNo ad bidding. A campaign reaches your whole list for a small platform fee.
EMAIL AND TEXT
Email Tells. Text Moves.
Same campaign, two jobs. Email has room for photos and the story. A text is short and timely: tonight, this weekend, your table is ready.
Spring menu is here · Five new dishes, one table for you.
Meet the Spring Menu.
Garlic shoots, crispy pork belly, and a new soup dumpling worth the trip.
See the menuPlum House: Spring menu starts Friday 🥟 First 20 tables get a free soup dumpling. Book: plumhse.co/spring
Table for 4 Sat 7pm?
You’re set for Sat 7:00 PM, party of 4. See you then!
AUTOMATIONS
Set Once. Runs Every Day.
Six messages that go out on their own, at the right moment for each customer.
Thanks for joining. Here’s what we’re known for.
Introduce your best dishes or services, hours and how to book.
How was dinner last night?
A thank-you, plus a link to leave a review if they loved it.
Works with Reputation ManagementYour birthday calls for dessert.
A small treat that turns a birthday into a table of six.
It’s been a while. Here’s what’s new.
Sent only to customers who haven’t been back in a while.
First look for our regulars.
Early access to new dishes, events or seasonal offers.
See you tomorrow at 2:00 PM.
Reservation reminders for restaurants. Appointment reminders for spas, salons and clinics.
CAMPAIGN CALENDAR
A Reason to Reach Out, Every Month.
New dishes, holidays, local events, slow nights. We plan the month with you, so every message has a real reason behind it.
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A short text to regulars for a quieter night.
Photos of the new dishes and a link to book.
A reason to bring someone new.
Email the details, text a reminder the day before.
Gift cards for the holidays, sent before the rush.
Hours and pre-orders, two lines long.
Holidays are planned around your customers, including Lunar New Year or Mid-Autumn when they celebrate them.
Growth Strategy & Campaigns
- Table QR+ 38
- Online order+ 21
- Wi-Fi+ 12
BUILD YOUR LIST
No List Yet? We Start There.
Most businesses already meet hundreds of customers a week. We set up easy ways for them to join, with permission every time.
- QR on tables and receiptsScan, join, get a welcome treat.
- Online ordering checkoutA sign-up box at the moment they order.
- Reservations and POSGuests who book or pay can opt in.
- Wi-Fi loginJoin the list to get online.
- Website sign-upA simple form on your site.
- Front deskFor spas, salons and clinics: ask at check-in.
Table cards, receipt inserts and in-store signs can be designed by our team as a paid add-on. Branding & Creative
A MONTH, START TO FINISH
What a Month Looks Like.
A concept example with Plum House, our sample restaurant: what goes out, and what we report back.
- Wk 1EmailSpring menu launch
- Wk 2TextSlow Tuesday reminder
- Wk 3EmailBring a friend
- Wk 4TextWeekend dim sum
- Emails delivered
- 2 campaigns
- Clicked “Book”
- Tracked
- Offer redeemed
- Counted at POS
- Unsubscribes
- Watched
- What workedThe menu photo email got the most “Book” clicks.
- Next monthSend the slow-night text one hour earlier.
We focus on clicks, bookings and redemptions. Open rates are inflated by Apple Mail, so we don’t lead with them.
WHAT WE HANDLE
You Run the Business. We Run the List.
Clear split, no surprises. You own the list and the platform account. We do the marketing work.
We do it end to end.
- Plan the calendar
- Write and design every email
- Set up lists, segments and automations
- Test and send
- Report what worked
Text messages
We plan and write. You send.
- Plan when to text and to whom
- Write short, compliant messages
- Your team or texting provider sends them
- Opt-in and STOP handling stay in your tool
Essentials
- 2 email campaigns a month
- 2 text messages written a month
- Welcome + birthday automations
- Monthly summary
Growth
- 4 email campaigns a month
- 4 text messages written a month
- All 6 automations
- Monthly report + review call
Custom
- Launches, events or multiple locations
- English, Chinese or both
- Volume set by your goals
- Works with your other PandaPath services
Works with the tools you already use. Including Chinese-language POS and ordering systems. Platform and sending fees are billed by the provider directly to you.
- Mailchimp
- Klaviyo
- Toast
- Square
- SevenRooms
- MenuSifu
- Chowbus
- + more
AI helps, people decide. AI drafts subject lines and variations. Our team checks every fact and every word before anything goes out.
FAQ
Good Questions, Clear Answers.
Do we need an email list to start?
No. We set up ways to collect sign-ups at your tables, checkout, reservations, Wi-Fi or front desk, with permission every time.
Do you send our text messages?
No. We plan and write your texts. Your team or your texting provider sends them, and opt-in and STOP requests are handled in that tool.
Which platforms do you work with?
Common ones include Mailchimp, Klaviyo, Toast, Square and SevenRooms, plus Chinese-language POS and ordering systems. If you already have one, we usually start there.
Who owns our customer list?
You do. The list and the platform account stay in your name.
How often will you email our customers?
It depends on your plan, usually 2 to 4 campaigns a month plus automated messages like welcome and birthday.
Can you write in Chinese?
Yes. We write in English, Chinese or both, depending on who your customers are.
Does this work for spas, salons and clinics?
Yes. Appointment reminders, rebooking nudges, birthday offers and new-service announcements work well for appointment businesses.
Is the email platform included?
No. Platform and sending fees are billed by the provider directly to you.
Do you design the table cards and QR signs?
Yes, as a paid add-on through our Branding & Creative team.
How do you measure results?
We look at clicks, bookings, orders and offer redemptions where they can be tracked, plus unsubscribes. We don’t treat opens as results.
Bring Last Month's Guests Back This Month.
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