Skip to content Creative Growth Agency for Restaurants & Local Businesses

SOCIAL MEDIA & CONTENT

Social Media Built Around What Your Restaurant Needs This Month.

Every month starts with one business goal.

Starting at $699/month
Goal
Fill weekday lunches
Lunch in under 10 minutesWK 1
This week's lunch setWK 2
What regulars orderWK 3

HOW A MONTH WORKS

Every Month Starts With One Goal.

Goal

Set the goal

One page, one target.

Trend

Pick the trends

Keep what fits. Skip the rest.

Film

You film, we edit

Follow our shot list. Send us the footage.

Report

Report and adjust

Four questions decide next month.

TREND RESEARCH

Not Every Trend Is Yours.

We tell you what to do, what to skip, and why.

Do“Order like a regular” ReelFits the lunch goal.
AdaptWeekend brunch noteChange it to weekday lunch.
SkipEating challenge videoBig views, wrong audience.
A busy restaurant dining room

A MONTH IN PRACTICE

How a Month Works: Soft Opening.

  1. Fill the first two weeks with localsGoal sheet
  2. Keep what suits a new placeTrend picks
  3. Build up to opening dayTeasersInvite-only tastingCreator visitOpening-day ReelsXiaohongshu note
  4. Four questionsReport

BUILT FOR RESTAURANTS

Your Best-Selling Dish Isn't Always Your Best Content.

  1. The SizzleA dish coming off the grill.
  2. The ReasonWhy customers come back for one specific item.
  3. The PersonThe owner, chef, or team behind the restaurant.
  4. The MomentGrand opening · New menu · Lunch special · Game day
  5. The ExperienceWhat it actually feels like to eat there.
  6. The ReactionWhat customers and creators say after trying it.
plumhouseThe Sizzle
plumhouseThe Reason
plumhouseThe Person
plumhouseThe Moment
plumhouseThe Experience
plumhouseThe Reaction

ONE BRAND, FOUR PLATFORMS

Not Every Piece of Content Should Look the Same.

Each platform has its own job. We work in English and Chinese.

Instagram

The brand’s visual home.

Reels · Carousels · Stories

Facebook

Local community and updates.

Events · Offers · Hours & news

TikTok

Discovery through short video.

Behind the scenes · POV · Trends, adapted to the brand

Xiaohongshu

Where Chinese-speaking diners plan where to eat.

Note-style covers · Dish guides · Visit tips

CLIENT WORK

From Our Clients’ and Creators’ Feeds.

Short videos for restaurant clients, posted by the brands and the local creators we partner with.

Posts load from Instagram and TikTok. Counts shown are the platforms’ own public numbers.

MONTHLY REPORT

Four Questions, Every Month.

Every report ends with a decision.

Plum House · November reportReport
Did we move the goal?More people are asking about lunch.
What actions followed?The lunch Reel drove the most menu views.
What did customers say?“Is the lunch set available on Friday?”
What changes next month?Add a Tuesday offer.

PLANS

Choose by What Your Restaurant Needs Now.

“We have steady customers.”

Stay Visible

One clear goal a month.

“Weeknights are slow.”

Win a Goal

Weekly trend picks and one campaign moment a month.

“We want new audiences.”

Own the Local Conversation

More platforms, plus creator coordination.

Renew for 12+ months: 2 free on-site shoots a year.

Starting at $699/month

Every plan: goal sheet, shot list, editing, captions, publishing, four-question report.

Get Your Growth Assessment

ADD WHEN YOU NEED IT

Free Budget Planner

How Much Should You Spend Each Month?

Start from your monthly sales. The planner suggests a monthly budget, splits it into your first three moves and shows what it takes to pay back.

Build My Full Plan

Free · No sign-up · Runs in your browser

FAQ

Frequently Asked Questions

How are you different from $399 services?

Many lower-priced services are built around a set number of posts. We start from what your restaurant needs that month, plan the content around that goal, and report on what customers did next. If you only want posts scheduled, a lower-priced service may suit you better.

How do you keep up with trends?

We use trend research to see what is rising in your category and city. Our team then picks what fits your restaurant and goal, and explains what to skip. What you receive depends on your plan.

What does PandaPath social media management include?

Each month: a goal sheet, a content plan, a shot list, editing, captions, publishing and a four-question report. Paid ads, creators and on-site shoots can be added.

How much does social media management cost?

Social media management starts at $699 per month. The final price depends on your plan, platforms and content volume.

Which social platforms should a restaurant use?

Our plans start with Instagram and Facebook. TikTok and Xiaohongshu are part of the top plan. We recommend platforms based on your audience and this month's goal.

Do you manage Xiaohongshu (RedNote)?

Yes. It's in the top plan and can be added to others. We create content in the platform's own note style for restaurants that want to reach Chinese-speaking diners.

How often should a restaurant post?

There isn't one ideal posting frequency for every restaurant. Content volume should reflect the business, available creative, campaign calendar, platform strategy, and service scope.

Does PandaPath create photos and videos?

You film the footage with our shot list. We plan it, edit it and publish it. On-site shoots can be added, and clients who renew the top plan for 12+ months get 2 free on-site shoots a year.

Does PandaPath guarantee followers or viral views?

No. Platform distribution and audience behavior cannot be guaranteed. We focus on creating relevant content, learning from performance, and improving what the business can control.

Give People a Reason to Stop Scrolling and Come In.

Tell us about your business. We'll help you find your next opportunity for growth.

Free consultation included. No obligation.