Skip to content Creative Growth Agency for Restaurants & Local Businesses

ABOUT PANDAPATH MEDIA

We Know Restaurants. We Build Brands That Grow.

Strategy.Content.Growth.

A founder-led team of 35+ strategists, creators and designers. Since 2020 we've helped restaurants and local businesses get found, get chosen and grow.

Get Your Growth Assessment

We've worked with

  • Hot Pot
  • Boba & Tea
  • Seafood Boil
  • Ramen
  • Sushi
  • Dim Sum
  • Buffet
  • Korean BBQ
  • Bakery & Café
  • Salons & Spas
  • Massage
  • Local Services

THE PEOPLE BEHIND PANDAPATH

Built by People Who Care About the Business Behind the Brand.

Meet the core team. Restaurant-side know-how, marketing, creative and operations, working closely with every client.

We Started With the Business, Not the Marketing Channels.

Before we were PandaPath, we were already working with restaurants and local businesses. That work taught us the three questions that still guide every plan:

  1. 1What brings someone through the door?
  2. 2Why do they choose one place over another?
  3. 3What makes them come back?

A better website or a busier Instagram feed was never enough. Owners needed a reason to be chosen, a brand people recognize, and a plan that fits how the business actually runs. So we built one team that brings industry know-how, creative work and growth strategy together.

OUR EXPERIENCE

Local Knowledge. Wider Perspective.

No two neighborhoods, and no two brands, need the same plan.

Projects
300+
Brands supported
100+
Cities
30+
States & provinces
20+
Team members
35+
Offices
3
Map of the United States and southern Canada with a dot for each of the 30+ cities PandaPath has worked in, and lines from the Hebron, Kentucky office to each region. The most are in California (7), the Northeast (6) and the Chicago area (5).4732453643Hebron, KY · Office
A city we've worked in7Cities in that regionOfficeUSA + Canada
  • Hebron, KYUSA
  • Hong KongChina
  • FuzhouChina

A team across time zones, so the work keeps moving while you sleep.

WHAT WE BELIEVE

You Built the Restaurant. We Build Everything Around It.

Looking good isn't the same as standing out. We don't start by asking how many posts you need. We start with your market, your customers, your competitors, and what makes you worth choosing.

  1. 01 / ObserveMarket. Customers. Competitors.

    We study the block first: who's nearby, who you compete with, and who you want through the door.

  2. 02 / PositionA reason to be chosen.

    We decide what you stand for, so you are the obvious pick on your street.

  3. 03 / CreateA voice, a feeling, a personality.

    Your sign, photos, videos and words start to look and sound like you.

  4. 04 / ActivateContent. Campaigns. Community.

    Lights on. Google, social, ads and creators bring people through the door.

We use good tools to research faster and test smarter. People make the decisions.

A model of a restaurant being built in four layers: the lot and the market around it, the building, its sign, windows and awning, then lights on, guests arriving and Google, Instagram, TikTok and Yelp around it.YOUR RESTAURANT

THE TOOLS WE'RE BUILDING

Better Tools. Same People Behind Them.

We build our own tools so owners spend less time chasing updates and more time running the business.

  • Your total monthly budget$2,400

    Difference+$900

    Current2%3%4%5%

    • Local Search & GBP$900 · 38%
    • Paid Media$750 · 31%
    • Content & Creative$750 · 31%

    Live

    Restaurant Marketing Planner

    Enter your monthly sales and see a suggested budget and where it could go.

    Try it free
  • Creators3 of 5 confirmed

    • M@mayaeatslaLos AngelesPosted
    • J@jordanfoodmapChicagoBrief sent
    • S@sammysbitesHoustonInvited

    Coming soon

    PandaPath Creator Hub

    Find local creators, send the brief, and see what each post brought in, all in one place.

    Creators: join the Creator Hub
  • PandaPathOctober reportYour Dumpling House

    • Profile views4,812+18%
    • Reach22.6K+9%
    • Calls from ads146+12%

    Coming soon

    Merchant Report Hub

    Your Google, social and ads numbers in one monthly report, in plain words.

    • FEB6

      Lunar New YearAll month

    • MAY9

      Mother's DayBook by Apr 20

    • SEP15

      Mid-Autumn FestivalMooncake pre-orders

    Coming soon

    2027 Restaurant Marketing Calendar

    Holidays, local moments and campaign ideas for the year ahead.

Tools help us move faster. Your strategist still reads every number.

WORKING WITH US

One Point of Contact. A Whole Team Behind It.

You'll have one main contact who knows your business, with strategy, content and design behind them.

Your first weeks

  1. Week 1

    We look, then we talk.

    We go through your Google profile, reviews, website, ads and social, then set up a short call.

  2. Weeks 2–3

    A plan you approve.

    What to fix first, plus content and campaigns for the first 90 days.

  3. Week 4 on

    We make it and launch it.

    Shoots, posts and ads go live, and we check in monthly on what's working.

We work in English and Mandarin.

A restaurant owner and a strategist going over plans at a table

Inbox

Your first 90 days: the plan

PandaPathYour PandaPath strategistto you · 9:12 AM

Hi! Here's the plan we talked about. Three things first:

  1. Fix your Google profile photos and hours
  2. Two short videos a week from the kitchen
  3. A weekday lunch offer for nearby offices

Reply with any changes and we'll book the first shoot.

IN THEIR WORDS

What Owners Say After Working With Us.

  • RRamen restaurantGoogle review

    ★★★★★

    “They've truly helped [our restaurant] grow. They know exactly how to get our brand noticed online. From boosting our social media presence to creating fun, engaging content, they've really helped us connect with our customers.”

  • DDay spa, BostonGoogle review

    ★★★★★

    “Their expertise has led to a phenomenal increase in our impression share, soaring by more than 129%… The team is professional, responsive, and truly excels at what they do.”

  • AAppliance store, OrlandoGoogle review

    ★★★★★

    “We've been working with PandaPath Media to boost our holiday sales through Google Ads… [they] helped us significantly increase our sales but also win over many new guests during our critical holiday sale period.”

5.0 on Google · Read our reviews
  • Google Partner
  • Wix Partner
  • Google Ads-certified team

Tell Us What You're Building.

Tell us about your business. We'll show you what to fix first.

No cost. No obligation.