Demi Ding
Founder & CEO
Demi DingFounder & CEO
Leads PandaPath's vision, strategy, and long-term growth. Demi brings together industry experience, creative thinking, and business strategy to help shape the agency's direction and future.
ABOUT PANDAPATH MEDIA
Strategy.Content.Growth.
A founder-led team of 35+ strategists, creators and designers. Since 2020 we've helped restaurants and local businesses get found, get chosen and grow.
We've worked with
THE PEOPLE BEHIND PANDAPATH
Meet the core team. Restaurant-side know-how, marketing, creative and operations, working closely with every client.
Founder & CEO
Co-Founder & Operations Manager
Marketing Director
VP of Business Development
Project Manager
Content & Creative Lead
Growth Marketing Consultant
Brand Strategist
Before we were PandaPath, we were already working with restaurants and local businesses. That work taught us the three questions that still guide every plan:
What brings someone through the door?
Why do they choose one place over another?
What makes them come back?
A better website or a busier Instagram feed was never enough. Owners needed a reason to be chosen, a brand people recognize, and a plan that fits how the business actually runs. So we built one team that brings industry know-how, creative work and growth strategy together.
OUR EXPERIENCE
No two neighborhoods, and no two brands, need the same plan.
A team across time zones, so the work keeps moving while you sleep.
WHAT WE BELIEVE
Looking good isn't the same as standing out. We don't start by asking how many posts you need. We start with your market, your customers, your competitors, and what makes you worth choosing.
We study the block first: who's nearby, who you compete with, and who you want through the door.
We decide what you stand for, so you are the obvious pick on your street.
Your sign, photos, videos and words start to look and sound like you.
Lights on. Google, social, ads and creators bring people through the door.
We use good tools to research faster and test smarter. People make the decisions.
THE TOOLS WE'RE BUILDING
We build our own tools so owners spend less time chasing updates and more time running the business.
Your total monthly budget$2,400
Difference+$900
Current2%3%4%5%
Live
Enter your monthly sales and see a suggested budget and where it could go.
Try it freeCreators3 of 5 confirmed
Coming soon
Find local creators, send the brief, and see what each post brought in, all in one place.
Creators: join the Creator Hub
October reportYour Dumpling House
Coming soon
Your Google, social and ads numbers in one monthly report, in plain words.
Lunar New YearAll month
Mother's DayBook by Apr 20
Mid-Autumn FestivalMooncake pre-orders
Coming soon
Holidays, local moments and campaign ideas for the year ahead.
Tools help us move faster. Your strategist still reads every number.
WORKING WITH US
You'll have one main contact who knows your business, with strategy, content and design behind them.
Your first weeks
Week 1
We go through your Google profile, reviews, website, ads and social, then set up a short call.
Weeks 2–3
What to fix first, plus content and campaigns for the first 90 days.
Week 4 on
Shoots, posts and ads go live, and we check in monthly on what's working.
We work in English and Mandarin.

Inbox
Your first 90 days: the plan
Your PandaPath strategistto you · 9:12 AM
Hi! Here's the plan we talked about. Three things first:
Reply with any changes and we'll book the first shoot.
IN THEIR WORDS
RRamen restaurantGoogle review
★★★★★
“They've truly helped [our restaurant] grow. They know exactly how to get our brand noticed online. From boosting our social media presence to creating fun, engaging content, they've really helped us connect with our customers.”
DDay spa, BostonGoogle review
★★★★★
“Their expertise has led to a phenomenal increase in our impression share, soaring by more than 129%… The team is professional, responsive, and truly excels at what they do.”
AAppliance store, OrlandoGoogle review
★★★★★
“We've been working with PandaPath Media to boost our holiday sales through Google Ads… [they] helped us significantly increase our sales but also win over many new guests during our critical holiday sale period.”

Restaurants
A Cajun seafood restaurant in California
Read the story
Restaurants
A seafood restaurant in Maryland
Read the story
Beauty & Wellness
A massage studio in Kansas
Read the storyTell us about your business. We'll show you what to fix first.
No cost. No obligation.