Local papers
Food editors, weekend sections and neighborhood news.
PR & BRAND LAUNCH
Get Your Story in the News.
Openings, rebrands, new locations, a chef worth meeting. We find the angle, build the press kit and pitch the local papers, TV and food blogs your guests already follow.
- Local papers
- TV
- Food blogs
- Paid placements
- Wire releases
Example
Where to eat
Five new openings worth the wait this month
By the food desk · 4 min read
- Noodle barMain St
- Omakase counterLakeview
- Hotpot houseOld Town
ExampleCoverage log
- The LocalFeature · live
- Morning showSegment booked
- Food blogReview · live
WHY PRESS
Press Builds Trust Ads Can’t Buy.
- Someone else vouches for youA food writer’s recommendation carries weight an ad never will.
- It keeps working on GoogleArticles stay searchable, and AI search tools cite news when people ask where to eat. Local Search & SEO
- One story, many usesEvery article becomes a social post, an “As seen in” on your site and proof in your ads.
THE RIGHT MOMENT
Moments Worth a Headline.
Editors don’t cover businesses. They cover news. We find what’s new, local and human in what you’re doing.
Example
The LocalLakeview · Weekend edition
Openings
A new noodle bar takes the busiest corner in town
Sample headline
Dining
A neighborhood favorite gets a new look and a new menu
Sample headline
Business
The dumpling house that started on Main Street is crossing town
Sample headline
People
From a family kitchen to a 40-seat dining room
Sample headline
Events
Two local chefs, one night, a menu you can’t get twice
Sample headline
Lists
Five new spots on this year’s best-noodles list
Sample headline
Example
KOMA · Press kitShared with 18 contacts
- Fact sheetPDF · 1 pageAddress, hours, opening date, price range, owners.
- Chef & founder bioDOC · 1 pageWho they are and why this restaurant, in their words.
- Press releaseDOC · 400 wordsThe announcement, written the way editors read.
- Menu highlightsPDF · 6 dishesSignature dishes with a line on each.
- Photo library24 images · high-resFood, space and people, cleared for press use.
THE PRESS KIT
Everything a Journalist Needs.
Busy editors say yes to stories that are easy to write. We hand them the facts, the quotes and the photos in one place.
Need new photos? Photography & Video
WHO WE PITCH
The Right Desks, Not a Mass Email.
A short list of the people who actually cover restaurants in your area, each with a pitch written for them.
TV
Morning shows and local news segments, live or taped.
Food blogs
Bloggers and newsletters whose readers plan where to eat.
Creators too, with our Influencer & Creator Marketing team.
EARNED, PAID, POSTED
Know What You’re Getting.
Three ways to get into the news. Your package decides the mix, and we tell you upfront which is which.
Earned coverage
A journalist decides your story is worth telling.
- Guaranteed?
- Not guaranteed
- Best for
- Most trusted
Paid placement
A sponsored article or feature in a chosen outlet.
- Guaranteed?
- Guaranteed
- Best for
- Labelled as sponsored
Wire release
Your announcement posted across news sites.
- Guaranteed?
- Posting guaranteed
- Best for
- Good for search, lighter on readers
OPENING A RESTAURANT?
Start Six Weeks Before Opening Day.
Editors plan ahead. The best opening coverage is pitched weeks before the doors open.
Planning a full opening campaign? Restaurant Launch Marketing
- 6–8 weeks out
Story and kit
Angle, release, bios, fact sheet and photos.
- 3–4 weeks out
Pitching
Personal pitches to papers, TV and food blogs.
- Opening week
Previews and coverage
Media and creator previews, interviews, paid and wire releases go live.
- After opening
Keep it going
Coverage shared on social and your site, next story planned.
ONE STORY, START TO FINISH
From Angle to Article.
A concept example with KOMA, our sample ramen counter. Click through each step.
ExampleStory brief · KOMA ramen counter
- What’s new12-seat ramen counter, broth simmered 18 hours
- Why nowOpens Friday, first tonkotsu spot in the neighborhood
- Human angleChef left a hotel kitchen to cook one dish well
- VisualsNoodle pull, steaming pots, the counter at night
ExampleFOR IMMEDIATE RELEASE
KOMA Brings an 18-Hour Tonkotsu Counter to Lakeview
LAKEVIEW — KOMA, a 12-seat ramen counter, opens Friday on Cobb Street with a short menu built around one broth, simmered for 18 hours…
“I wanted a place that does one thing properly,” says the chef.
Example
ToFood editor, The Local
SubjectStory idea: the 18-hour broth behind a new 12-seat counter
Hi Dana, a new ramen counter opens Friday two blocks from your office. The chef simmers one broth for 18 hours and serves 12 seats a night. Happy to set up a tasting and an interview, and photos are ready.
Example
The ramen counter everyone is lining up for
Openings · 4 min read
ExampleCoverage log · first month
| Outlet | Type | Status |
|---|---|---|
| The Local | Earned feature | Live · link |
| Morning show | TV segment | Aired · clip |
| Food blog | Review | Live · link |
| City guide | Paid placement | Live · sponsored |
| Newswire | Wire release | Posted |
Next story Chef’s winter menu in six weeks.
- Coverage logEvery article, clip and link, in one place.
- “As seen in” kitLogos and quotes ready for your site and social.
- Next storyWhat to pitch next, so the press doesn’t stop at opening week.
FAQ
A Few Things Worth Knowing.
Can you guarantee media coverage?
Paid placements and wire releases are guaranteed to run. Earned coverage is the editor’s decision, so no honest agency can guarantee it. We tell you which is which before we start.
What’s the difference between earned, paid and wire?
Earned coverage is a journalist choosing to write about you. A paid placement is a sponsored article. A wire release posts your announcement across news sites.
When should we start before opening?
Six to eight weeks before opening day. Editors plan ahead, and it takes time to build the press kit and pitch.
Which media do you pitch?
Local papers, TV and food blogs that cover restaurants in your area, plus creators through our influencer team.
Do you write the press release?
Yes. We write the release, bios, fact sheet and pitch emails, and you approve everything before it goes out.
Does PR help on Google and AI search?
Yes. Articles stay searchable and link back to you, and AI search tools often cite news coverage when recommending restaurants.
Do you only work with restaurants?
Right now, yes. Our PR service is built for restaurants and food businesses.
How is PR priced?
By package. The mix of earned pitching, paid placements and wire releases depends on your goals, and we quote it after a short call.
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