LAUNCH · INSTAGRAM STORIES
Make the Opening Hard to Miss.
Get the first crowd in during opening week.
INFLUENCER & CREATOR MARKETING
Creators Who Bring the Right People In.
We find, brief and manage local creators on Instagram, TikTok and Xiaohongshu, matched to your goal and your neighborhood.
Not the biggest creator. The right one.
InstagramTikTokXiaohongshu
CAMPAIGN FIRST
What Are We Trying to Make Happen?
工作日午餐｜一碗手工拉面SLOW DAYS · XIAOHONGSHU
Fill the Slow Days.
Send creators to the lunch or night you need to fill.
ONE DISH · TIKTOK
Put One Dish in the Spotlight.
One dish, shown by someone people already follow.
CONTENT · PARTNERSHIP ADS
Content You Can Keep Using.
With the creator’s OK, the best posts become ads and menu photos.
The goal decides who we pick, what they make and how we measure it.
THE RIGHT CREATOR
Follower Count Is One Number. Fit Is the Bigger Question.
12,000 followers who live nearby can beat 250,000 who don’t.
- LocationWhere does the audience actually live?
- AudienceWho follows and engages?
- RelevanceDoes this creator make sense for the business?
- ContentCan they tell the story naturally?
- Engagement qualityAre people actually paying attention?
We work with a growing network of local creators. Fit still decides who we recommend.
Local foodLifestyle & familyCultural communitiesChinese-speaking dinersWellness & local interests
CLIENT RESULTS
What Creator Posts Have Done for Our Clients.
Instagram insights from campaigns we managed. Names withheld.
Buffet restaurant · Instagram
502.9KViews on one creator Reel
507New followers for the restaurant
Seafood restaurant · Instagram
104.4KViews on one creator Reel
97% of views came from people who didn’t follow the restaurant.
Hot pot & BBQ restaurant · Instagram
28.9KAccounts reached by one creator Reel
3.8KLikes, comments, shares and saves
- 192Kviews on a second creator ReelBuffet restaurant · Instagram · 11K interactions
- 821shares of one creator ReelSeafood boil restaurant · Instagram · 35.2K views
Views and engagement are platform signals, not attributed sales.
CREATORS WE’VE WORKED WITH
Real Creators. Real Posts.
Local food, family and lifestyle creators who have visited and posted for restaurants we work with.
FROM BRIEF TO POST
What Happens When a Creator Walks In?
You see the visit. We handle everything around it.
01
Plan the Campaign
Goal, area, timing, creator type.
02
Match the Creators
A vetted shortlist, with reasons.
03
Invite & Brief
Outreach, brief, date, deliverables.
04
Visit & Post
They visit, film and post.
05
Review & Reuse
Results reviewed; best content reused.
MEASURE THE OBJECTIVE
A View Is a Signal. Not the Whole Result.
We measure against the job the campaign was built to do.
- If the goal is awareness
- Reach · Video views · Audience geography · Watch behavior
- If the goal is engagement
- Saves · Shares · Comments · Profile activity
- If the goal is traffic
- Search interest · Profile visits · Website / menu activity · Direction requests / orders where measurable
- If the goal is content
- Usable assets · Creative quality · Brand reuse · Paid-media potential
A view isn’t a customer, and a direction request isn’t a visit. We report them as what they are.
Free Budget Planner
How Much Should You Spend Each Month?
Start from your monthly sales. The planner suggests a monthly budget, splits it into your first three moves and shows what it takes to pay back.
/ month
Start with about
$800/monthAbout $27 a day · 2% of sales. A starting point, not a quote.Free · No sign-up · Runs in your browser
FAQ
Frequently Asked Questions
How does PandaPath choose creators?
We start with the campaign objective, then evaluate factors such as market, audience location, relevance, content quality, engagement, and business fit.
Does PandaPath have its own creator network?
PandaPath works with a growing network of creators across local markets, communities, cuisines, and content styles. We still evaluate fit for each campaign rather than treating the network as a fixed creator list.
How many followers should a restaurant influencer have?
There isn't one ideal number. For local businesses, audience relevance and geography can be as important as total reach.
What does PandaPath manage in a creator campaign?
Depending on scope, PandaPath can manage campaign planning, creator research, outreach, coordination, briefs, visits, deliverables, publishing timelines, and performance review.
Which platforms do your creators post on?
PandaPath runs creator campaigns on Instagram, TikTok and Xiaohongshu. We recommend the platform based on where your customers spend time and what the campaign needs to do.
Do you work with Chinese-speaking creators?
Yes. For restaurants that want to reach Chinese-speaking diners, we work with creators on Xiaohongshu and with bilingual creators on Instagram and TikTok.
Can we use creator content in our own ads?
With the creator’s approval, PandaPath can turn strong creator posts into partnership ads and use the content on your social channels and Google Business Profile.
What results should we expect from a creator campaign?
It depends on the goal. We measure reach, engagement, profile and menu activity, and direction requests or orders where they can be tracked. Views and engagement are signals of interest; visits and sales are confirmed with your own business data.
The Right Local Voice Beats a Bigger Number.
Tell us about your business. We'll help you find your next opportunity for growth.
Free consultation included. No obligation.