Cajun Seafood Restaurant · Maryland · Social Media & Content
17.4K Views on One Teaser. Humor, Local Pride and Real News Did the Rest.
We made a local seafood restaurant part of the city's conversation, not just its feed.
17.4KviewsMeta Insights · one teaser, Facebook + Instagram
136sharesMeta Insights · one teaser
75savesMeta Insights · one teaser
THE PROBLEM
A Feed That Didn't Show the Personality.
The restaurant already had personality: its staff, its regulars, its city and real news worth sharing. Its social feed didn't show much of it.
WHAT WE DID
Give People Something to React To.
We built content around three things people react to: humor, local pride and business news. A new-location announcement became a teaser campaign instead of a bulletin-board post.
Social Media & Content
WHAT CHANGED
The Numbers, With Their Screenshots.
Each number comes from the platform it ran on. Open any card to see the original.
17.4K
views on one teaser
136 shares and 75 saves, Facebook and Instagram combined.
Meta Insights · one teaser
A humor Reel reached 13.8K views and 23 hours of watch time.
The new-location teaser reached 11.2K views and 13 new follows.
A city-pride Reel reached 9.1K views and 75 shares.
Not every post is a breakout: a typical Reel reached 5.9K views.
WHAT WE LEARNED
The restaurant supplied the moments. The content helped them travel.
Example
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