people reached by the birthday post
21.4K of them through ads, 3.4K organic.
Meta Insights · one post
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Korean BBQ & Hot Pot Restaurant · Michigan · Reputation · Creator Marketing · Paid Media
From 260 Reviews to 1,500+.
After opening, we kept giving people reasons to come in, celebrate and come back.
1,500+Google reviewsGoogle Business Profile · up from 260
6,000+followersInstagram · up from 500
24.9Kreached by one postMeta Insights · birthday campaign post
THE PROBLEM
Opening Week Doesn't Last.
Opening week brings attention for a few weeks. A group-dining restaurant needs a steady reason to be chosen after that.
WHAT WE DID
Keep Giving People a Reason.
Seasonal campaigns, community content, creator work, paid social and a review program, including a birthday offer for groups of four or more.
- Reputation
- Creator Marketing
- Paid Media
WHAT CHANGED
The Numbers, With Their Screenshots.
Each number comes from the platform it ran on. Open any card to see the original.
- Google reviews grew from 260 to 1,500+.
- Followers grew from 500 to 6,000+.
- Revenue grew from $220K to $480K+ (client-reported).
WHAT WE LEARNED
Promotions work better when they belong to a moment.
MORE STORIES
Stories Like This One.
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One Creator Reel Reached 25K People. A Campaign Gave Them a Reason to Come In.
- views
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- shares
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- paid impressions
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Massage Studio · Kansas
344 Bookings in 30 Days, 228 of Them From Google.
- bookings
- 344
- from Google Ads
- 128
- from Google search
- 100
- Local Search
- Paid Media
ExampleBeauty Business · Illinois
Getting Found Is Only Half the Appointment.
Search and ads that help a client pick the right treatment and book it.
- Paid Media
- Local Search
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