Asian Noodle Brand · California and Illinois · Multi-Location · Paid Media · Creator Marketing
One Brand. Four Locations. Four Local Plans.
One marketing system for a growing noodle brand, with room for each market to be different.
4locationsThree in Southern California, one in Chicago
3local campaignsOne shared campaign, three local versions
THE PROBLEM
One Brand, Four Different Crowds.
Three locations in Southern California and a new one in Chicago shared one brand, but each served a different crowd.
WHAT WE DID
Keep the Brand Shared. Keep the Growth Local.
Shared brand story and hero creative, with each store's own search, content, creator and paid-media plan. Chicago got a market-entry plan with local creators.
