.sh{color:#232323;background:#fff}.sh .wrap{max-width:1240px;margin:auto;padding-inline:40px}.sh .section{padding-block:88px}.sh h2{font-size:clamp(28px,3.2vw,42px);line-height:1.12;letter-spacing:-.025em;max-width:24ch;margin:0 0 24px}.sh h3{font-size:26px;line-height:1.2}.sh p{max-width:60ch;line-height:1.6;color:#6e6c66}.sh .eyebrow{color:#b92553}.sh .btn-row{align-items:center;gap:24px}.sh .btn{white-space:normal;max-width:100%;text-align:center}.sh :is(a,button,summary):focus-visible{outline:3px solid #e84274;outline-offset:5px}.sh-warm{background:#f7f6f3}.sh-hero{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center}.sh-collage{position:relative;min-height:540px}.sh-campaign{position:absolute;right:0;top:0;width:68%;height:420px;object-fit:contain;background:#f5f3f0}.sh-food{position:absolute;left:0;bottom:0;width:37%;height:300px;object-fit:cover}.sh-insight{position:absolute;right:0;bottom:0;width:58%;padding:24px;background:#232323;color:#fff}.sh-insight small{display:block;color:#b4b2aa;margin-bottom:12px}.sh-insight strong{font-size:23px;line-height:1.2}.sh-goals{display:grid;grid-template-columns:1fr 1fr;gap:64px;margin-top:40px}.sh-choices{display:grid;gap:8px}.sh-choices button{font:inherit;font-size:19px;text-align:left;border:0;background:transparent;padding:16px 20px;cursor:pointer;min-height:48px;color:#232323;transition:background-color 180ms ease-out,color 180ms ease-out}.sh-choices button[aria-pressed=true]{background:#232323;color:#fff}.sh-goal-panel{align-self:center}.sh-goal-panel p{font-size:clamp(24px,2.5vw,34px);line-height:1.3;color:#232323}.sh-goal-panel a{display:inline-flex;gap:12px;margin-top:24px;min-height:44px;align-items:center}.sh-approach{list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:48px;margin-top:56px}.sh-approach li{padding-top:24px}.sh-approach li:nth-child(2){padding-top:64px}.sh-approach li:nth-child(3){padding-top:104px}.sh-approach span{font-size:48px;font-weight:700;color:#e84274;line-height:1}.sh-approach h3{margin:20px 0 12px}.sh-dark{background:#232323;color:#f4f2ed}.sh-dark p{color:#b4b2aa}.sh-dark .eyebrow{color:#ff8eaf}.sh-services{display:grid;grid-template-columns:1fr 1fr;gap:56px 80px;margin:56px 0}.sh-services article{max-width:46ch}.sh-services article:nth-child(3n+2){padding-left:32px}.sh-services small{color:#ff8eaf;letter-spacing:.08em;font-size:12px}.sh-services h3{margin:12px 0 16px}.sh-services a{color:inherit;text-decoration:none}.sh-services a:hover{color:#ff8eaf}.sh-services .pp-icon{vertical-align:middle}.sh summary{cursor:pointer;min-height:44px;padding-block:12px}.sh-pillars{list-style:none;padding:20px 0;display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.sh-pillars a{color:#fff;text-decoration:none}.sh-pillars small{display:block;color:#b4b2aa}.sh-showcase{display:grid;grid-template-columns:1.2fr .8fr;gap:64px;margin:48px 0}.sh-showcase figure{margin:0}.sh-showcase figure:nth-child(2){padding-top:96px}.sh-showcase img{width:100%;height:540px;object-fit:contain;background:#f5f3f0;display:block}.sh-showcase figure:nth-child(2) img{height:440px;background:#232323}.sh-showcase figcaption{padding-top:24px}.sh-showcase small{color:#6e6c66}.sh-showcase h3{margin:8px 0}.sh-journey{list-style:none;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:24px;margin:40px 0 0}.sh-journey span{display:block;font-size:14px;color:#b92553;margin-bottom:16px}.sh-journey strong{font-size:21px;line-height:1.2;display:block}.sh-small,.sh figcaption{font-size:14px}.sh-tool,.sh-final{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}.sh-tool figure{margin:0;padding:24px;background:#f7f6f3}.sh-tool img{width:100%;height:auto;display:block}.sh-tool figcaption{margin-top:16px;color:#6e6c66}.sh-tool .btn,.sh-final .btn{margin-top:24px}.sh-final ol{list-style:none;padding:0;margin:0 0 0 48px;counter-reset:step}.sh-final li{counter-increment:step;font-size:clamp(28px,3vw,40px);font-weight:600;margin:24px 0}.sh-final li:before{content:'0' counter(step);font-size:14px;color:#b92553;font-weight:400;display:inline-block;width:48px;vertical-align:middle}.sh-skip{position:absolute;top:-100px;left:16px;z-index:9999;background:white;padding:12px}.sh-skip:focus{top:12px}
@media(max-width:1000px){.sh-hero{grid-template-columns:1fr;gap:40px}.sh-collage{max-width:650px;width:100%;min-height:510px}.sh-goals{gap:32px}.sh-tool,.sh-final{gap:32px}.sh-showcase{gap:32px}.sh-showcase img{height:430px}.sh-showcase figure:nth-child(2) img{height:360px}.sh-services{gap:40px}.sh-services article:nth-child(3n+2){padding-left:0}}
@media(max-width:600px){.sh .wrap{padding-inline:22px}.sh .section{padding-block:56px}.sh-collage{min-height:0}.sh-campaign{position:static;width:100%;height:auto;max-height:440px}.sh-food,.sh-insight{display:none}.sh-goals,.sh-services,.sh-showcase,.sh-tool,.sh-final,.sh-pillars{grid-template-columns:1fr}.sh-goal-panel p{font-size:25px}.sh-choices button{font-size:17px;padding:14px}.sh-approach{grid-template-columns:1fr;gap:28px;margin-top:32px}.sh-approach li,.sh-approach li:nth-child(2),.sh-approach li:nth-child(3){padding:0 0 0 56px;position:relative}.sh-approach span{position:absolute;left:0;top:4px;font-size:28px}.sh-approach h3{margin:0 0 10px}.sh-showcase figure:nth-child(2){padding-top:0}.sh-showcase img{height:auto;max-height:480px}.sh-showcase figure:nth-child(2) img{height:420px}.sh-services{margin-block:36px;gap:36px}.sh-journey{grid-template-columns:1fr;gap:24px}.sh-journey li{display:flex;gap:20px;align-items:baseline}.sh-journey span{margin:0}.sh-journey strong{font-size:20px}.sh-final ol{margin:0}.sh-final li{font-size:28px;margin:14px 0}.sh-tool figure{padding:12px}.sh .btn-row{align-items:flex-start;flex-direction:column}}
@media(prefers-reduced-motion:reduce){.sh *{transition:none!important;scroll-behavior:auto!important}}
/* Route-level review: make goal selection identifiable and give its answer room. */
.sh-choices button{border:1px solid #dedbd5;border-radius:12px;transition:background-color .18s,border-color .18s,color .18s}
.sh-choices button:hover{border-color:#E84274}
.sh-choices button[aria-pressed=true]{border-color:#202022}
.sh-choices button:focus-visible{outline:2px solid #E84274;outline-offset:3px}
body.pp-patterns .sh-goal-panel{padding:28px}
@media(max-width:600px){body.pp-patterns .sh-goal-panel{padding:20px}.sh-choices{gap:8px}}
@media(prefers-reduced-motion:reduce){.sh-choices button{transition:none}}

/* Services-only correction. Shared shell and the approved reference stay untouched. */
.sh-portfolio-hero{justify-self:center;width:min(100%,420px);border:1px solid #39393b;border-radius:14px;overflow:hidden;background:#202022}
.sh-portfolio-hero img{display:block;width:100%;height:auto}
.sh-human-ai{background:#f7f6f3}
.sh-human-ai>.wrap{display:grid;grid-template-columns:.85fr 1.15fr;column-gap:56px;row-gap:0;align-items:start}
.sh-human-ai>.wrap>.eyebrow,.sh-human-ai>.wrap>h2{grid-column:1/-1}
.sh-human-ai>.wrap>.eyebrow{justify-self:start}
.sh-real-work{display:grid;grid-template-columns:1fr .92fr;align-items:start;gap:18px}
.sh-real-work :is(img,.sh-release-placeholder){width:100%;height:auto;display:block;border:1px solid #d4d0ca;border-radius:10px;transition:transform .3s ease-out}
.sh-real-work :is(img,.sh-release-placeholder):nth-child(2){margin-top:90px}
/* Temporary owner-requested safe surfaces; no client pixels or portfolio claims. */
.sh-release-placeholder{background:#202022}
.sh-real-work .sh-release-placeholder{background:#eeeae4}
@media(hover:hover) and (pointer:fine){.sh-real-work img:hover{transform:translateY(-5px)}}
@media(max-width:1000px){
 .sh-human-ai>.wrap{grid-template-columns:1fr}
 .sh-real-work{margin-top:32px}
 .sh-real-work{max-width:690px}
 .sh-portfolio-hero{width:min(100%,400px)}
}
@media(max-width:600px){
 .sh-real-work{margin-top:24px}
 .sh-real-work{gap:12px;display:flex;overflow-x:auto;scroll-snap-type:x proximity;padding-bottom:12px}
 .sh-real-work :is(img,.sh-release-placeholder){flex:0 0 86%;width:86%;align-self:start;scroll-snap-align:start}
 .sh-real-work :is(img,.sh-release-placeholder):nth-child(2){margin-top:0}
 .sh-portfolio-hero{width:min(100%,300px)}
}
@media(prefers-reduced-motion:reduce){.sh-real-work img{transition:none}.sh-real-work img:hover{transform:none}}
.sh-brand-study{background:#202022;color:white;border:1px solid #39393b;border-radius:16px;padding:36px;display:flex;flex-direction:column;justify-content:space-between;min-height:440px}
.sh-brand-study>span,.sh-brand-study>div{font-size:12px;letter-spacing:.08em}
.sh-brand-study>strong{font-size:clamp(42px,4.5vw,66px);line-height:1.05;letter-spacing:-.04em;margin:30px 0}
.sh-brand-study em{font-family:"Instrument Serif",serif;font-weight:400;color:#E84274}
.sh .sh-approach{gap:20px;margin-top:36px}
.sh .sh-approach li:nth-child(n){padding:28px;border:1px solid #dedbd5;border-radius:12px;background:#f7f6f3;transition:border-color .18s,background-color .18s}
.sh .sh-approach li:nth-child(2){background:#fbf1f4}
.sh .sh-approach li:hover{border-color:#E84274}
.sh .sh-approach span{position:static;font-size:24px}
.sh .sh-approach h3{margin:24px 0 12px}
.sh .sh-approach p{margin:0}
.sh-categories,.sh-stage-tabs{display:flex;gap:10px;flex-wrap:wrap;margin:32px 0}
.sh-categories a,.sh-stage-tabs button{font:inherit;font-size:15px;border:1px solid #bbb8b1;border-radius:999px;padding:12px 18px;min-height:46px;text-decoration:none;transition:background .18s,color .18s,border-color .18s}
.sh-categories a{color:inherit;border-color:#68686a}
.sh-categories a:hover{border-color:#E84274;background:#363034}
.sh-service-group{scroll-margin-top:160px;margin-top:48px}
.sh .sh-service-group>h3{font-size:18px;font-weight:500;color:#d6d3cf;margin:0 0 20px}
.sh-directory{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.sh-directory article{padding:26px;border:1px solid #505052;border-radius:12px;scroll-margin-top:170px;transition:border-color .18s,background .18s}
.sh-directory article:hover,.sh-directory article:focus-within{border-color:#E84274;background:#2c282b}
.sh-directory h4{margin:0 0 16px;font-size:23px;line-height:1.22;font-weight:500;letter-spacing:-.02em}
.sh-directory h4 a{display:flex;gap:12px;justify-content:space-between;color:inherit;text-decoration:none}
.sh-directory .pp-icon{flex-shrink:0;transition:transform .18s}
.sh-directory a:hover .pp-icon{transform:translate(2px,-2px)}
.sh-directory p{margin:0;font-size:16px}
.sh-directory article:target{border-color:#E84274}
.sh-studies{display:grid;grid-template-columns:1.2fr 1fr;gap:24px;margin-top:40px}
.sh-study{display:flex;flex-direction:column;min-width:0;border:1px solid #d9d6d0;border-radius:14px;padding:24px;text-decoration:none!important;color:#202022;overflow:hidden;transition:border-color .2s}
.sh-study:hover{border-color:#E84274}
.sh .sh-study h3{font-size:23px;display:flex;align-items:center;justify-content:space-between;gap:12px;margin:0 0 24px}
.sh-study>div{flex:1;transition:transform .25s}
.sh-study:hover>div{transform:translateY(-3px)}
.sh-identity{background:#f7f6f3}
.sh-type-study{padding:36px 12px 16px}
.sh-type-study strong{display:block;font-size:clamp(38px,4.2vw,62px);line-height:1;letter-spacing:-.04em}
.sh-type-study strong span{display:block;font-weight:400}
.sh-type-study em{font-family:"Instrument Serif",serif;font-size:30px}
.sh-swatches{display:flex;gap:8px;margin:32px 0}
.sh-swatches span{width:72px;height:48px;background:#202022;border:1px solid #c5c1ba}
.sh-swatches span:nth-child(2){background:#E84274}.sh-swatches span:nth-child(3){background:#fff}
.sh-campaign-study{background:#202022;color:white;padding:24px;display:flex;flex-direction:column;justify-content:space-between;gap:24px}
.sh-campaign-study>span{font-size:11px;letter-spacing:.08em}
.sh-campaign-study strong{font-size:clamp(44px,4.2vw,62px);line-height:.98;letter-spacing:-.04em}
.sh-campaign-study em{color:#E84274;font-family:"Instrument Serif",serif;font-weight:400}
.sh-production{background:#202022;color:white}
.sh-shot-study{padding:12px 0}.sh-shot-study>span{font-size:12px;letter-spacing:.1em}
.sh-frame{aspect-ratio:16/9;border:1px solid #929292;padding:24px;margin-top:24px;display:flex;align-items:flex-end;justify-content:space-between;gap:16px}
.sh-frame strong{font-size:clamp(28px,3vw,44px);line-height:1.1;font-weight:500}.sh-frame>span{font-size:11px;writing-mode:vertical-rl}
.sh-digital{background:#fbf1f4}
.sh-browser-study{background:white;border:1px solid #d2ceca;border-radius:10px;padding:20px;align-self:stretch}
.sh-browser-study>div:first-child{font-size:11px;display:flex;justify-content:space-between;border-bottom:1px solid #ddd;padding-bottom:14px}
.sh-browser-study>strong{display:block;font-size:42px;line-height:1.02;margin:24px 0;letter-spacing:-.035em}
.sh-browser-study em{font-family:"Instrument Serif",serif;font-weight:400}
.sh-preview-button{display:inline-block;background:#202022;color:white;border-radius:999px;padding:10px 14px;font-size:12px}
.sh-preview-columns{display:flex;gap:16px;margin-top:28px;font-size:12px;border-top:1px solid #ddd;padding-top:14px}
.sh-stage-tabs button{background:transparent;color:#202022;cursor:pointer}
.sh-stage-tabs button:hover{border-color:#E84274}
.sh-stage-tabs button[aria-selected=true]{background:#202022;color:#fff;border-color:#202022}
.sh-stage-workspace{display:grid;border:1px solid #d4d0ca;border-radius:14px;background:#fff;overflow:hidden}
.sh-stage{grid-area:1/1;display:grid;grid-template-columns:.8fr 1.2fr;gap:40px;padding:36px;align-items:center;min-height:340px}
.sh-stage[hidden]{display:grid;visibility:hidden;pointer-events:none}
.sh-stage:not([hidden]){animation:sh-stage-enter .18s ease-out}
.sh-stage h3{margin:0 0 16px}
.sh-stage p{margin:0}
.sh-evidence{border:1px solid #dfdbd5;border-radius:8px;padding:24px;min-width:0;background:#f7f6f3}
.sh-evidence>span{font-size:11px;letter-spacing:.09em}
.sh-evidence dl{margin:22px 0 0}.sh-evidence dl div{display:grid;grid-template-columns:100px 1fr;gap:16px;padding:12px 0;border-top:1px solid #d4d0ca}
.sh-evidence dt{font-weight:600}.sh-evidence dd{margin:0}
.sh-position-board>div{display:flex;flex-wrap:wrap;align-items:center;gap:14px;margin:36px 0;font-size:19px}
.sh-position-board b{color:#E84274;font-weight:400}
.sh-position-board em{font:28px "Instrument Serif",serif}
.sh-format-board{display:flex;gap:12px;align-items:flex-end;margin-top:24px}
.sh-format-board>div{padding:18px 12px;background:#202022;color:#fff;min-width:0;flex:1;min-height:140px;display:flex;flex-direction:column;justify-content:space-between;gap:18px}
.sh-format-board>div:nth-child(2){min-height:185px;background:#f1dbe2;color:#202022}
.sh-format-board small{font-size:12px;line-height:1.35}
.sh-launch-board{list-style:none;padding:0;margin:20px 0 0}
.sh-launch-board li{display:flex;flex-direction:column;gap:5px;border-top:1px solid #d4d0ca;padding:10px 0}
.sh-launch-board span{font-size:14px;color:#625f5a}
.sh-evidence table{width:100%;border-collapse:collapse;margin-top:20px;font-size:14px}
.sh-evidence th,.sh-evidence td{text-align:left;padding:12px 6px;border-bottom:1px solid #d4d0ca}
@keyframes sh-stage-enter{from{opacity:.7;transform:translateY(3px)}to{opacity:1;transform:none}}
/* Scoped entry offer and proposed report comparison; no shared shell overrides. */
#local-visibility-essentials.section{padding-block:36px;border-bottom:1px solid #dedbd5}
.sh-entry-inner{display:grid;grid-template-columns:minmax(0,1fr) auto auto;align-items:center;gap:40px}
#local-visibility-essentials h2{font-size:clamp(24px,2.4vw,34px);margin-bottom:12px}
#local-visibility-essentials .btn::after{display:none}
.sh .sh-entry .eyebrow{margin-bottom:16px}
.sh .sh-entry p{margin-bottom:0}
.sh .sh-entry-price{color:inherit;display:flex;align-items:baseline;gap:5px;flex-wrap:wrap;max-width:190px;margin:0}
.sh-entry-price span:first-child{flex-basis:100%;font-size:14px}
.sh-entry-price strong{font-size:clamp(54px,5vw,76px);line-height:1.1;letter-spacing:-.05em;color:var(--pink,#E84274)}
.sh-analysis-options{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin-block:32px}
.sh-analysis-options article{min-width:0;border-top:1px solid #bcb8b2;padding-top:24px}
.sh-analysis-options h3{margin:0;max-width:24ch}
.sh .sh-analysis-price{font-size:38px;color:#232323;line-height:1.2;margin-block:18px}
.sh-analysis-price span{font-size:16px}
.sh-analysis-options ul{padding-left:20px;line-height:1.6}
.sh-analysis-options li+li{margin-top:8px}
@media(max-width:767px){.sh-entry-inner{grid-template-columns:1fr auto;gap:24px}.sh-entry-inner>div{grid-column:1/-1}.sh-entry-inner>.btn{justify-self:end}.sh-analysis-options{grid-template-columns:1fr;gap:24px}.sh-entry-price strong{font-size:60px}}
@media(max-width:1000px){
 .sh-directory{grid-template-columns:repeat(2,minmax(0,1fr))}
 .sh-stage{gap:24px;padding:24px;grid-template-columns:1fr 1.3fr}
 .sh-studies{gap:16px}.sh-study{padding:20px}.sh-frame{padding:16px}
}
@media(max-width:600px){
 .sh-brand-study{min-height:300px;padding:26px}.sh-brand-study>strong{font-size:44px;margin:24px 0}
 .sh .sh-approach{gap:12px}.sh .sh-approach li:nth-child(n){padding:22px}.sh .sh-approach h3{margin:14px 0 8px}
 .sh-directory{grid-template-columns:1fr;gap:12px}.sh-directory article{padding:22px}.sh-directory h4{font-size:22px;margin-bottom:10px}
 .sh-categories{gap:8px}.sh-categories a{font-size:14px;padding:11px 14px}.sh-service-group{margin-top:32px}
 .sh-studies{grid-template-columns:1fr}.sh-study{padding:20px}.sh .sh-study h3{font-size:21px}
 .sh-type-study{padding:16px 0}.sh-type-study strong{font-size:44px}.sh-swatches{margin:24px 0}
 .sh-campaign-study strong{font-size:48px}.sh-browser-study>strong{font-size:38px}
 .sh-stage-tabs{gap:8px;margin:24px 0 16px}.sh-stage-tabs button{padding:10px 14px;font-size:14px}
 .sh-stage{grid-template-columns:1fr;align-content:start;padding:22px;gap:24px;min-height:0}
 .sh-stage h3{font-size:26px;margin-bottom:10px}.sh-stage p{font-size:16px}
 .sh-evidence{padding:18px}.sh-evidence dl div{grid-template-columns:85px 1fr;gap:8px;font-size:14px}
 .sh-format-board{gap:8px}.sh-format-board>div{padding:12px 8px;min-height:130px}.sh-format-board>div:nth-child(2){min-height:175px}
 .sh-position-board>div{font-size:16px;gap:10px}.sh-evidence table{font-size:13px}
}
@media(prefers-reduced-motion:reduce){
 .sh-stage:not([hidden]){animation:none}
 .sh-study>div,.sh-study,.sh-directory article,.sh-directory .pp-icon,.sh-stage-tabs button,.sh-categories a,.sh .sh-approach li{transition:none}
 .sh-study:hover>div,.sh-directory a:hover .pp-icon{transform:none}
}